The General Communications Office of the State of Quintana Roo (CGC), in coordination with the State Tourism Secretariat (SEDETUR), the State Public Security Secretariat (SSP), the Quintana Roo Tourism Board (CPTQ), the Attorney General’s Office (FGE), and its U.S. institutional liaison, strengthens the dialogue with the business sector, foreign consulates and international media.
—The Working Group directly informs travel and tourism stakeholders and the population about official security policies that benefit the destination.
Cancún.- The Government of Quintana Roo, through the General Communications Office (CGC), launched the Working Group on Communication and Safety for Tourists to reinforce the institutional channels that report on official actions and policies that benefit the travel and tourism sector and the image of the Mexican Caribbean destinations.
The purpose of the Working Group is to implement innovative communication strategies and inform the business sector, foreign consulates, international media, and the population of the official actions in favor of the tourism sector, which is the top economic activity in the state of Quintana Roo.
During the kick-off meeting, Fernando A. Mora Guillen, head of the CGC, reported that as a result of the work carried out in recent months, international media has contributed to position the Mexican Caribbean as a destination that generates continuous strategies aimed at guaranteeing the safety and security of tourists and visitors.
Mora Guillen also introduced the new awareness campaign for tourists and visitors, promoting a family stay and healthy coexistence in the Mexican Caribbean destinations, warning about the possible penalties for consuming or trafficking drugs in the state.
The meeting was attended by the State’s Minister of Tourism, Bernardo Cueto Riestra; the head of the Quintana Roo Tourism Board, Dario Flota Ocampo; and Luis de Potestad Clemens, Director of the Northern Zone and liaison with the international media.
Rubén Olmos, liaison in Washington, DC for the Government of Quintana Roo, and Pablo Casas, Director of liaison for the CGC, were also present remotely.
The Working Group on Communication and Safety for Tourists also includes the Communication Directors of FGE, Mónica de Ávila Lozano; of SEDETUR, CPTQ, SSP and IDEFIN: Liliana Araúz Durán, Keren Ríos, Adriana Muñoz Mediana and Bárbara Janet Mar Vázquez, respectively.
Since November 2021, an official microsite has been established in Quintana Roo that communicates in English to international media, organizations in the tourism sector, operators in the sector and the population in general, the events that have occurred in the State, in addition to reinforcing dialogue and institutional openness with consulates and international media, through visits to the destination.
Over the past few weeks, special envoys from The Washington Post, The Wall Street Journal, CNN, El País (Spain), and The New York Times have visited Quintana Roo’s destinations. As part of their activities, they were received in the C5 Quintana Roo Security Complex, participated in joint operations with State institutions and the Army, the Navy, and the National Guard’s Tourist Battalion, and engaged with businessmen and tourists in the Mexican Caribbean destinations.