* The objective is to position Quintana Roo’s tourist destinations on YouTube and TikTok
The attractions and unique experiences of Quintana Roo’s tourist destinations are being promoted through promotional videos on YouTube and TikTok, in order to position the Mexican Caribbean brand in the United States and Canada.
This digital marketing strategy is part of the “#MyMexicanCaribbean” campaign, launched in October 2021. The strategy includes eight content creators (@bucketlistbums, @cherrielynn, @amyseder, @bburkley, @traveldeeper, @nicoleisaacs, @maddiecastellano, @lamise, @michaelandmatt and @thenaughtyfork) from the United States that visited some tourist destinations in the Mexican Caribbean and carried out several activities while showing the attractions that make each of them unique through their social networks.
“Promoting through social networks and online platforms allows us to reach users looking for first-hand experiences that can be directly verified. We want to have more interaction and material about the Mexican Caribbean available on these apps”, stated Dario Flota Ocampo, general director of the Tourism Promotion Council of Quintana Roo.
In addition to the content shared during their stay, soon-to-be-posted videos contain part of the experiences they witnessed while visiting the Mexican Caribbean. Furthermore, ten additional content creators will also be reliving their adventures in these destinations by using the hashtag #MyMexicanCaribbean, as well as tagging the @mexicancaribbean account on TikTok, a social network that has become increasingly popular in recent months. The social media platform is also considered the third-largest social network in 2022 after Facebook and Instagram.