- The presence of Quintana Roo’s tourist destinations intensifies in the U.S. prior to summer season.
- Strategy projection is to generate up to 246,822,987 impacts.
Friday, June 17th, 2022, Cancun, Quintana Roo. As part of the tourism promotion strategy and in order to strengthen the Mexican Caribbean image in the United States, Quintana Roo’s main tourist source market, a brand presence campaign was launched prior to summer. This strategy includes promotional videos on more than 1,400 screens throughout the country’s main shopping malls.
The campaign began on May 25th in several cities of New York, California, Florida, Georgia, Illinois, Texas, Pennsylvania, Massachusetts, North Carolina, Michigan and Colorado. It will last three months, and the goal is to achieve 246,822,987 impacts.
“Our purpose is to keep our presence in the U.S., the main market for the Mexican Caribbean, in accordance with the information generated by our Tourism Market Intelligence system, determining thus the key cities and content to promote Quintana Roo’s tourist destinations. The air connectivity with these cities is also considered. For the second half of the year, we have an offer of 3.5 million airline seats in 20 thousand flights from 44 airports in 41 cities, offered by 11 airlines. This represents more than 50% in the same period of 2019,” stated Darío Flota Ocampo, general director of the Quintana Roo Promotion Board (CPTQ).
The US market became, in 2021, the main source of visitors to the Mexican Caribbean with 4,759,134, above the domestic market with 4,719,332 visitors and the Canadian market with 264,072.