August 3, 2022
* The campaign promotes a healthy stay and seeks to prevent possible penalties for drug use or trafficking.
Cancun – Since its relaunch, the “Be part of the solution” campaign promoted by the State Government through the General Coordination of Communication (CGC) is available at Quintana Roo’s airports, maritime and land terminals, hotels, and several tourist attractions.
The “Be part of the solution” campaign is present in tourist areas such as Cancún, Cozumel and Chetumal airports; on screens and billboards in ferry ports, ADO stations in Cancún, Playa del Carmen, Tulum, Bacalar, Chetumal and other destinations.
It also has a microsite with QR access, which can be found on the campaign’s physical advertising.
Fernando Antonio Mora Guillén, General Communication Coordinator of the State Government (CGC), informed that the “Be part of the solution” campaign targets young tourists visiting the Mexican Caribbean.
“The age range of tourists in Quintana Roo is between 20 and 39 years old, representing 49.8% of all visitors. The campaign is aimed at these tourists and is available in English, Spanish, French, and German,” he said.
“The purpose is to generate awareness among young travelers visiting from our strategic markets of the United States, Canada, Colombia, Spain, UK, Germany and France, as well as the domestic market,” he added.
This campaign was previously agreed upon with the State Consular Corps, the Business Coordinating Council (CCE), Hotel Associations, the Citizen’s Roundtable for Security and Justice of Quintana Roo along with SOS, as well as chambers of tourism and the state’s business sector.
According to James Tobin Cunningham, General Coordinator of the Citizen’s Roundtable for Security and Justice of Quintana Roo, the “Be part of the solution” campaign should transcend beyond the current administration because it addresses a core security issue: the high consumption of narcotics.
Mr. Cunningham, also National Advisor for Public Safety, highlighted that many different actors have joined this communication strategy. Hotels in Riviera Maya and other destinations, for example, submit a letter of commitment where guests and clients state that they are aware that possessing and trafficking prohibited substances and drugs is a crime in the state of Quintana Roo.